There are two types of businesses online: those with sales funnels and those without. Only those with a valuable sales funnel will see exceptional results in digital marketing. Period.
What is a sales funnel?
It is a pathway designed to transform your website visitors, and social media and blog followers, step by step, into leads and sales for your business.
It begins with offers that ask for email signups.
Then it continues with offers via emails that entice readers to take the next step, then the next, then the next, until they are ‘funneled’ through to your best offering; your top-dollar product or service.
Most people make websites, open social media accounts, and start blogging with no idea about this process.
They never put the parts in place to turn the digital marketing puzzle into a leads and sales generating machine.
Social media advertising has its own funnels, but if you want to make the most of all your online activity, you need to build an integrated system that will effectively leverage social media conversions to meet your goals.
There is NO business online that cannot stand to benefit from a sales funnel.
Think of your website, blog, and social accounts as cars.
Sales funnels are the roads.
If you’d like to learn more, I offer digital marketing consulting to get you started.